9 Crown Row, Bracknell, Berkshire, RG12 0TH
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Summer 2025 Property Market Update: What Buyers & Sellers Need to Know
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Callum White
Sales Manager - Bracknell
Callum followed his Dad into estate agency and has always had a passion for selling property. He started with work experience and went straight into the industry after leaving school, building on his experience in the local area over the past several years. Away from the office he enjoys watching and playing football with friends.
The thing I like best about my job is…
Having clients come back to me from a previous move and seeing the change in their lives, whether it be they’ve had a child and are now upsizing or the kids have flown the nest and they need to downsize.
Top of my bucket list is…
To go on a safari in South Africa.
My guilty pleasure is…
Escape rooms.
If I were a superhero, my superpower would be…
Mind reading.
When I was younger, I wanted to be…
James Bond.
The person I’d most like to go for a drink with is…
Harry Potter.
17 Jun 2025
As we head into summer, the UK housing market is showing clear signs of shift — and opportunity. Whether you’re buying, selling, or letting, understanding the current landscape can help you make confident, informed decisions.
Competitive Pricing & Increased Choice
In an unusual turn, asking prices dipped by 0.3% in June — the largest drop for this month since 2011. While this may seem like a negative, it’s a sign of increased realism in the market as sellers adjust their expectations to reflect growing competition.
Right now, the number of homes on the market is up 11% year-on-year, while buyer demand has risen by around 3%. More choice and stabilised prices are giving buyers an edge — but they also mean sellers need to work harder to stand out. Pricing your home competitively, creating a strong first impression online, and working with a proactive local agent can make all the difference.
Interest Rates & Lending
The Bank of England held interest rates at 4.25% this month, and while mortgage rates have eased slightly, affordability remains a hot topic — especially for first-time buyers. That said, lenders are still active, and new schemes for low-deposit buyers are due to launch later this year, offering more options for those looking to take the plunge.
Sales Activity Holding Strong
Despite some price cooling, the market is still moving. In fact, agreed sales in June have been among the highest since Spring 2022, with a 6% increase year-on-year. While the rush caused by stamp duty deadlines has eased, there’s still plenty of motivation in the market from both buyers and sellers.
What This Means for You
| If You’re Selling | If You’re Buying |
| ✅ Price smart – lower expectations if needed | ✅ Take advantage of more choice |
| ✅ Use standout marketing – high-quality photos & detail | ✅ Look into low-deposit mortgage schemes |
| ✅ Time your move – now is a key window | ✅ Secure a mortgage agreement in principle early |
| ✅ Lean on trusted local expertise | ✅ Negotiate smartly – offers may go under asking price |
Bottom Line
More homes on the market, slightly softer prices, and motivated buyers mean we’re seeing a balanced but active market.
At Duncan Yeardley, we’re helping our clients navigate these changes with confidence. Whether you’re looking to sell quickly, find your dream home, or understand what your options are, our experienced team is here to support you every step of the way.
Get in touch today for a free valuation or just an honest conversation about your next move.
Ascot | 01344 874300
Bracknell | 01344 860121
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