Monday was officially the most depressing day of the year, as if we needed reminding. Scientists claim it’s the perfect storm for a downer.
Money is tight, resolutions have fallen by the wayside, and the weather is rubbish. Add to that the lockdown and you have a recipe for doom and gloom. And if you have a home that won’t sell, you can feel down in the dumps.
But at Duncan Yeardley, we believe it shouldn’t be that way. So, we’ve come up with four ways you can beat the home selling blues.
Is the price right?
The right price is vital to securing a sale. Buyers have budgets, so if your home is just over their limit, they won’t find it if they are searching online. Mortgage lenders are also put off by an overvaluation. Check what similar homes in your area have sold for and get a new valuation from another agent (but be mindful of any contractual obligations you may have with your selling agent).
Are your photos up to scratch?
Nowadays, online searches are the most popular way people look for properties, which means photos are crucial. An excellent agency takes the time to get these super important parts of the marketing puzzle in place and looking good. First impressions count and bad photos cause buyers to scroll past your property.
Try the mystery shopper approach
A good agent will let you know what prospective buyers think of your home and the interest it is generating. If this isn’t happening, get a friend or family member to pose as a mystery buyer, with a budget in your property’s price range, and phone the agent to see if they mention your home. If they do, great, if they don’t, it’s a cause for concern.
Are your chances being clogged up by clutter?
Choosing a new home is a big step. Buyers want to visualise what your property will look like after they have moved in, complete with their choice of décor and their belongings. Make it easier for them to do this by making your home look and feel more spacious. Rooms should be clutter-free and well lit – small touches can make a big difference.
One other thing to consider during lockdown in particular, is whether your agent has produced a video tour of your home. From both a safety and buyer preference perspective, this could prove vital at the moment as they should be watched prior to any in-person viewings taking place.
We hope that’s helped. Please feel free to get in touch if you have any questions about banishing the property selling blues.
Copyright 2021 Duncan Yeardley